A lot of eCommerce sites have a search field. It's a very useful thing when you have a lot of products, as it helps save users from browsing through several pages to find something they already know they want. But it's not enough just to chuck a search field in the header and be done with it. It can work a lot harder.
The biggest danger with free text search is that once you have a search field people can type pretty much anything in there (and they will). This can result in zero results screens,which are a frustrating experience for the user. To prevent
this your search field must incorporate auto-complete and auto-suggest.
Auto-complete is when the field shows search terms that could be formed from the letters the user has started to type. This is particularly useful when you sell a limited set of things and you need to guide users to the right search terms.
Auto-suggest is when the field gives the user similar searches to the terms they have entered, or searches that are popular with other users of the site. You can also suggest individual products in order to take the user straight to those
product pages and speed up the process. Between these options you can both guide the user away from dead-end searches and help educate them about the kind of products you sell.
Are you making data-informed improvements?
For websites with a significant traffic (7K+ visitors per month), we recommend Conversion Rate Optimization.
CRO is the process of enhancing your website and content to boost conversions(sales). Every change made will tested and backed by your visitors' data.
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