If users have arrived at your website and you've made it clear what you sell through your imagery, what should you use your heading text for?
You could spell out what you sell further. You could jump into special offers or promote new products. In fact there's a more important thing to cover first: how your site differs from others.
This is typically known as your Unique Selling Point (USP).
If you fail to explain this, what reason do people have to stay on your site? Why not just go to Amazon, eBay, Booking.com or another big market place where they've already got an account? Your difference should be something that marks
you out as special and shouldn't be something that others can easily offer. Priding yourself on things like free shipping and free returns just won't cut it.
Your USP should ideally focus on just one thing. Don't muddy the waters and present three or four things. Once you've got it worked out, you should be able to convey this thing in only a few words so you can tell users straight away. Good
examples can be niches ("we specialize in this product type") or special services ("free personalization of products") or in how the product/service is produced ("no sweats shops, eco-friendly etc").
Be careful not to get too clever in your wording so you leave people guessing: inventing words, hashtags, and using internal jargon can all lead to this kind of confusion.
Are you making data-informed improvements?
For websites with a significant traffic (7K+ visitors per month), we recommend Conversion Rate Optimization.
CRO is the process of enhancing your website and content to boost conversions(sales). Every change made will tested and backed by your visitors' data.
Want a list of elements that can be enhanced on your website to boost conversions?Talk to our Consultant Right Now
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Don’t be content with your existing conversion rate. Every visitor you don’t convert is money left on the table and it is happening right now.
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