Isn't it lovely to purchase from an online store that shows you a catalog of your preferred products? Well, that's because you know your requirements are being taken care of. It has also been stated by a new Epsilon research, it states that: 80% of shoppers are more likely to buy from a company that offers personalized experiences.
Afterall, who wouldn’t love a personalized shopping experience where all your needs are fulfilled. However, have you ever thought about how can an e-commerce store maintain this standard of personalization?
With many attributes contributing to personalization, data stands integral. With the advancing digitalization, data helps firms understand their customer’s choices to give them customized offerings accordingly. Moreover, providing client-centric recommendations drives customers to engage with an e-commerce site more.
Data – The facilitator of personalization
A report by Accenture says-83% of the customers are willing to share their data in exchange for a personalized experience.
That’s how Big Data facilitates e-commerce stores in rendering personalized services to their customers. Data analytics will give you a crystal-clear idea of what your customer likes to purchase. They will also provide you with credible insights into their preferences that will help you with target marketing. Before we proceed any further, does this term seem alien to you?
If yes, then there's a simple explanation for this. Targeted advertising means sending promotional brand messages to a client based on their specific traits and likings. For example: If you’ve purchased an Apple iPhone or MacBook recently, then you’ll see ads from Apple or Mac while you’re surfing the net.
You might still want to ask, how can data assist e-commerce stores in providing personalization to customers?
Since the digital world has dominated almost all spheres of customers' lives, including their shopping experience. They’ve evolved in a way that personalization when buying from e-commerce makes them more attracted to that site. They also love getting product recommendations that they'll buy rather than looking for options themselves. Thus, collecting customers' goldmine information through their order history is a viable model for e-commerce stores to grow.
However, after data, the second essential factor is UX. How does a personalized UX make a difference?
Did you face problems onboarding new customers or retaining the old ones? If you've experienced this, then understanding the importance of a personalized UX is essential for you. That's because a personalized UX can effortlessly become a part of a customer's lifestyle. Additionally, humanizing your e-commerce site will help you in a long-term association with your customers.
Users don’t feel frustrated because the experience is lag-free. Moreover, the experience is easy-to-understand and caters to their needs making the user a regular visitor of that e-commerce site.
According to a study by Forrester, it was found that- 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience
How to personalize your e-commerce site?
As an e-commerce store, if you are envisioning boosting sales through conversions, adoption of personalization is a must. That’s because you have to provide users more value than others to be the chosen one.
A small example of personalization is an e-commerce page greeting you by your first name when you open their page. An extension of this would be sending out notifications to customers when their wish listed product is discounted. Looking at these personalized gestures makes customers more hooked to the site because they feel like an exclusive customer. Thus, an improved shopping experience through personalization leads to higher conversions and more loyal customers for the site.
Let customers befriend your site's interface through their product customization, recommendation engine, and an active communication-driven UX. Give your customers an unparalleled shopping experience for your store to derive the traffic it deserves.